The Invisible Workforce Deserves Visible Rights.

Data Safety Alliance helps ride-hailing workers, AI data annotators, and content moderators understand what data companies collect about them, access that information, and use it to challenge unfair decisions and build collective power.

The Problem

Workers are doing the work—and becoming the data.

Platform workers are increasingly both the workforce and the dataset.

Ride-Hailing & Delivery Platforms

Operational Data Extraction

Platforms continuously harvest workers' real-time location, customer ratings, earnings metrics, driving patterns, facial-verification images, and account activity.

AI Annotators & Content Moderators

Biometric & Intimate Data Harvesting

Extraction becomes deeply personal. Workers are routinely required to submit facial scans, voice recordings, photographs of their homes, and even images involving family members to train AI models.

These workers are not only producing and moderating data. Their bodies, identities, homes, and families can also become part of the datasets being collected.

Understand the Problem
How DSA Responds

From data awareness to collective action

DSA helps platform workers move from understanding how their data is used to accessing it and acting on what it reveals.

Step 01

Understand your rights

Know what data is being collected

Workers learn what personal and workplace data platforms may collect, how it can shape their work, and what rights they may have.

Step 02

Access your data

Request the information held about you

DSA helps workers understand and navigate data-access requests so they can see the information platforms use to evaluate, manage, or make decisions about them.

Step 03

Act collectively

Turn individual records into shared evidence

With workers' consent and appropriate safeguards, patterns across individual experiences can support organizing, advocacy, research, and challenges to unfair platform practices.

"Individual data access can reveal a personal injustice. Collective evidence can reveal a system."

Explore Our Approach
Our Nairobi Pilot

Testing how data rights can become worker power

Data Safety Alliance is currently piloting its approach with platform workers in Nairobi. Through community-based training, we are helping workers understand what data companies may collect about them, how that information can shape their working conditions, and what rights they can use to question these practices.

We are still at an early stage. Our immediate goal is to test the model responsibly, learn directly from workers, and build the safeguards and partnerships needed for long-term impact.

50+

Platform workers reached through early data-rights training.

Active

Currently guiding platform workers through submitting Subject Access Requests (SARs) to reclaim their personal data.

Nairobi

Our current pilot location.

Worker-led learning

Training and program development are informed by workers' questions, experiences, and priorities.

Focus Area

What we are learning

Our pilot is helping us understand:

  • What platform workers already know about their data rights;
  • What prevents workers from requesting or challenging the use of their data;
  • Which forms of data extraction create the greatest concern;
  • What support and safeguards workers need to exercise their rights safely;
  • How individual experiences could eventually contribute to collective evidence.

Voices from the Field

"As gig workers, we often feel powerless against big platforms. This training showed me that my data has value—and more importantly, that I have legal rights to protect it."

DA

Ahmed

"I used to do facial recognition tasks for quick cash, completely unaware it was a privacy violation. DSA opened my eyes to my rights and taught me where to draw the line."

DA

Willis

"Before my training, I didn't know where to go to request my data from Uber. Came to realize it was a simple task! Now I can request my data anytime"

CD

Njeri

"Working for an outsourcing company is never easy when it comes to accessing one's data, but DSA has been a game changer for me! They took me through the process of filing my Subject Access Request and I got some of my data."

CM

Felix

Names may be limited to protect workers' privacy.

"We are not scaling an assumed solution. We are building and testing the model with workers first."

Follow Our Work
Built from Lived Experience

Founded by someone who has done the work

Data Safety Alliance was founded by James 'Mojez' Oyange, a former AI data annotator for Appen and former TikTok content moderator and now a Certified Data Protection Officer.

James established DSA to help platform workers understand, access, and challenge the data systems shaping their work and livelihoods, drawing from his firsthand experience of digital labour and data extraction. DSA currently works with community organisers to deliver worker data-rights training in Nairobi.

Founder-led, Kenya-rooted, and developed with community organisers and platform workers.

Read Our Story